These ae vermicelli beef noodles made by the well-known akuan.
They are made in Chengdu Sichuan. They guys make a lot of the noodles you see in Asian grocers. Here is their company gallery. I like the artwork they put on their packaging.

I got these for AUD$3.00 for a pack of 5 which was a very good deal. They are usually about AUD$7.00.